End-to-End Media Expertise with Proven Results Across Industries
End-to-End Media Expertise with Proven Results Across Industries
- Client-Side and Agency-Side Expertise: At Solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
End-to-End Media Expertise with Proven Results Across Industries
End-to-End Media Expertise with Proven Results Across Industries
- Client-Side and Agency-Side Expertise: At Solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
End-to-End Media Expertise with Proven Results Across Industries
- Client-Side and Agency-Side Expertise: At Solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
The Problem:
AGENCY TRENDS & CLIENT NEEDS DEMAND A NEW SOLUTION
AGENCY TRENDS & CLIENT NEEDS DEMAND A NEW SOLUTION
Our Values Your Advantage
L Lean Into Everything We Do
E Experience Matters
T Tenacity Wins The Day
S Strategic Thinking Guides Us
G Get Stuff Done Approach
O Own The Results
!
Our Values
Your Advantage
L Lean Into Everything We Do
E Experience Matters
T Tenacity Wins The Day
S Strategic Thinking Guides Us
G Get Stuff Done Approach
O Own The Results
!
Our Values Your Advantage
L Lean Into Everything We Do
E Experience Matters
T Tenacity Wins The Day
S Strategic Thinking Guides Us
G Get Stuff Done Approach
O Own The Results
!
Your Solsource Team
Your Solsource Team
John Floto
With over two decades of expertise in strategic sourcing, media, and corporate trade, John has led innovative ventures for major brands like Starbucks, Constellation Brands, Lowe’s, Chipotle, and Bloomin’ Brands, consistently driving growth and client success. His leadership experience at PepsiCo, IPG, and Omnicom, combined with an MBA from London Business School, gives him a unique ability to navigate the evolving media landscape. A proud U.S. Marine Corps veteran, John is now focused on building the next big thing in media, leveraging his industry insight and passion for innovation. When he’s not leading the charge, you’ll find him golfing, exploring new destinations, or spending time with family in sunny Florida.
Chief Executive Officer
John Strassner
John Strassner is a seasoned media and business leader with three decades of experience in broadcasting and digital marketing. John is a seasoned operator having lead the broadcast revenue efforts for KDNL ABC-TV in St. Louis and KDVR FOX 31 / KWGN Channel 2 in Denver. He jumped to the other side of the negotiation table in 2016 and has created several business entities which solve client’s current needs while capitalizing on their future opportunities. John has a knack for “skating to where the puck is going to be” and he helped create Solsource to super-serve client’s ever-changing needs in a rapidly evolving media landscape. When not traveling John can be found in the mountains, enjoying the Colorado Lifestyle every chance he gets.
Chief Operating Officer
EVP Client Strategy
Randae LoPriore
Randae LoPriore is a seasoned growth marketing and media professional with over 20 years of experience. She has successfully led initiatives for major brands, consistently delivering results that drive customer acquisition and enhance brand visibility. With expertise in paid media strategies for both brand and performance campaigns, Randae has a proven track record of aligning marketing efforts with business goals. Her leadership roles at top organizations like AMC Networks, Time Inc., Nielsen, Wieden+Kennedy, and Horizon Media have involved guiding client strategy, managing significant budgets, and fostering data-driven audience development. Randae holds a Marketing degree from Portland State University and completed the Executive Education Program at Harvard Business School. Randae combines strong leadership with deep industry expertise and is now focused on shaping the future of media while working with collaborative clients. She resides with her family in Ridgewood, NJ and can often be found at a lacrosse field or ice hockey game.
EVP Media Partnerships
Jennifer Moore
Director of Finance
Cassandra Petty
John Sorto
John Sorto is a marketing expert with over 20 years of experience specializing in SEO, PPC, and integrated marketing. Having worked with major brands like Coca-Cola, Samsung and Toyota, John has developed a reputation for driving success across diverse industries. His experience at global agencies such as Publicis and WPP, coupled with founding and selling Hudson Digital Group, showcases his entrepreneurial acumen and leadership in digital marketing. Certified in a range of marketing technologies, John remains at the cutting edge of industry trends and innovations.
SVP SEO
Client Success
Morgan Bracken
Morgan is a communications professional with a strong foundation in marketing and public relations. With hands-on experience in various industries from RecDesk Software to Buff City Soap and Accent PR_ojects, she has demonstrated expertise in driving social media growth, event execution, and strategic brand promotion. As a recent graduate from Elon University, Morgan is passionate about expanding her expertise and continuously growing as a media professional. She thrives in collaborative settings and is always eager to explore new opportunities within the industry. Beyond work, you can find her reading a good book, cooking, or spending time with family and friends.
Client Success
Hannah Hemminger
Hannah is an operations and execution extraordinaire who thrives in any situation that is thrown at her. With over eight years of experience and can do attitude, she solves problems before they are even there. Most of her career she has spent assisting start up companies with their growing pains by creating and streamlining processes to create an efficient work environment. Her claim to fame is working as an experiential producer for a digital content agency where she worked on multi-million dollar projects like Holland America, NCAA, and AT&T all while managing a team remotely and onboard a ship with limited internet speeds and countless scheduling limitations. When she’s not conquering the impossible, she is adventuring around the world or at home with her jungle of house plants, partner and dog in Washington DC.
