End-to-End Media Expertise with Proven Results Across Industries
End-to-End Media Expertise with Proven Results Across Industries
Client-Side and Agency-Side Expertise: At solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
End-to-End Media Expertise with Proven Results Across Industries
End-to-End Media Expertise with Proven Results Across Industries
- Client-Side and Agency-Side Expertise: At Solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
End-to-End Media Expertise with Proven Results Across Industries
- Client-Side and Agency-Side Expertise: At Solsource, we’ve been in your shoes. With hands-on experience managing large teams and media investments across Fortune 500 brands and award-winning agencies, we understand the media landscape from all angles.
- Proven Track Record: Our work spans multiple verticals—Pharma, CPG, Entertainment, Politics—delivering growth, strategy, and optimized media buys across both traditional and digital media channels.
- Core Values: Transparency, collaboration, and financial stewardship are at the heart of what we do.
AGENCY TRENDS & CLIENT NEEDS DEMAND A NEW SOLUTION – solsource
AGENCY TRENDS & CLIENT NEEDS DEMAND A NEW SOLUTION – solsource
- Lack of Experience
- Profits Over Innovation
- Budgets & Added Financial Pressure
- Limited Services
- One Dimensional
- Seasoned Media Veterans
- Prioritize Client Outcomes
- Create Efficacies and Loss Avoidance
- Full Funnel
- Multi-Dimensional
Your solsource Team
Your solsource Team
John Floto
With over two decades of expertise in strategic sourcing, media, and corporate trade, John has led innovative ventures for major brands like Starbucks, Constellation Brands, Lowe’s, Chipotle, and Bloomin’ Brands, consistently driving growth and client success. His leadership experience at PepsiCo, IPG, and Omnicom, combined with an MBA from London Business School, gives him a unique ability to navigate the evolving media landscape. A proud U.S. Marine Corps veteran, John is now focused on building the next big thing in media, leveraging his industry insight and passion for innovation. When he’s not leading the charge, you’ll find him golfing, exploring new destinations, or spending time with family in sunny Florida.
Chief Executive Officer
John Strassner
John Strassner is a seasoned media and business leader with three decades of experience in broadcasting and digital marketing. John is a seasoned operator having lead the broadcast revenue efforts for KDNL ABC-TV in St. Louis and KDVR FOX 31 / KWGN Channel 2 in Denver. He jumped to the other side of the negotiation table in 2016 and has created several business entities which solve client’s current needs while capitalizing on their future opportunities. John has a knack for “skating to where the puck is going to be” and he helped create Solsource to super-serve client’s ever-changing needs in a rapidly evolving media landscape. When not traveling John can be found in the mountains, enjoying the Colorado Lifestyle every chance he gets.
Chief Operating Officer
EVP Client Strategy
Randae LoPriore
Randae LoPriore is a seasoned growth marketing and media professional with over 20 years of experience. She has successfully led initiatives for major brands, consistently delivering results that drive customer acquisition and enhance brand visibility. With expertise in paid media strategies for both brand and performance campaigns, Randae has a proven track record of aligning marketing efforts with business goals. Her leadership roles at top organizations like AMC Networks, Time Inc., Nielsen, Wieden+Kennedy, and Horizon Media have involved guiding client strategy, managing significant budgets, and fostering data-driven audience development. Randae holds a Marketing degree from Portland State University and completed the Executive Education Program at Harvard Business School. Randae combines strong leadership with deep industry expertise and is now focused on shaping the future of media while working with collaborative clients. She resides with her family in Ridgewood, NJ and can often be found at a lacrosse field or ice hockey game.
EVP Media Partnerships
Jennifer Moore
Director of Finance
Cassandra Petty
Conor Finnegan
John Sorto
John Sorto is a marketing expert with over 20 years of experience specializing in SEO, PPC, and integrated marketing. Having worked with major brands like Coca-Cola, Samsung and Toyota, John has developed a reputation for driving success across diverse industries. His experience at global agencies such as Publicis and WPP, coupled with founding and selling Hudson Digital Group, showcases his entrepreneurial acumen and leadership in digital marketing. Certified in a range of marketing technologies, John remains at the cutting edge of industry trends and innovations.
SVP of Digital / Search Lead
Client Services
Morgan Bracken
Morgan is a communications professional with a strong foundation in marketing and public relations. With hands-on experience in various industries from RecDesk Software to Buff City Soap and Accent PR_ojects, she has demonstrated expertise in driving social media growth, event execution, and strategic brand promotion. As a recent graduate from Elon University, Morgan is passionate about expanding her expertise and continuously growing as a media professional. She thrives in collaborative settings and is always eager to explore new opportunities within the industry. Beyond work, you can find her reading a good book, cooking, or spending time with family and friends.
Sr. Manager, Client Operations & Services
Hannah Hemminger
Hannah is an operations and execution extraordinaire who thrives in any situation that is thrown at her. With over eight years of experience and can do attitude, she solves problems before they are even there. Most of her career she has spent assisting start up companies with their growing pains by creating and streamlining processes to create an efficient work environment. Her claim to fame is working as an experiential producer for a digital content agency where she worked on multi-million dollar projects like Holland America, NCAA, and AT&T all while managing a team remotely and onboard a ship with limited internet speeds and countless scheduling limitations. When she’s not conquering the impossible, she is adventuring around the world or at home with her jungle of house plants, partner and dog in Washington DC.
Chief Revenue Officer
Jonathan Watson
Jonathan Watson, Chief Revenue Officer at Solsource, has spent the last decade negotiating and executing high-impact media barter partnerships with leading brands, including AT&T, JM Smucker, La-Z-Boy, Toast, Brown-Forman, Sherwin-Williams, Regeneron, Peloton, Heineken, and Bayer. He specializes in building strategic partnerships that drive measurable revenue growth and scalable enterprise value.
A veteran of the 101st Airborne Division, Long Range Surveillance (LRS) Detachment, Jonathan later served as a civilian supporting U.S. military operations in Germany and the Middle East. He has also spent more than ten years developing and advising corporate executive boards on governance and growth strategy.
A passionate mentor and coach, Jonathan is deeply committed to developing future leaders and actively supports philanthropic organizations focused on veterans in need and mental health advocacy.
Join the solsource Team
Join the solsource Team
Paid Media / Social Senior Manager
Overview: Solsource is seeking a Paid Media / Social Senior Manager to lead paid social and performance media across strategy, execution, reporting, and client partnership.
This role is designed for a senior individual contributor who wants real ownership — someone ready to run accounts end to end, guide strategy through insights, and act as a trusted, confident voice with clients. While this position does not include people management on day one, it is intentionally structured as a lead role with a clear path into managing team members as the business grows.
You’ll report directly into senior leadership and play a critical role in shaping how paid social and performance media operate at solsource — from campaign structure and trafficking standards to measurement integrity, platform partnerships, reporting, and scalable best practices.
Paid Media / Social Senior Manager Details
- Develop and maintain Solsource collateral and marketing materials.
- Build and manage the LinkedIn content calendar; produce thought leadership and brand-forward content.
- Support the Executive Advisory Board, including member recruitment, meeting planning, and ongoing engagement.
- Attend conferences annually to promote the brand and generate new opportunities.
- Assist with outbound prospecting and early sales conversations.
- Support CRM development and cross-functional reporting.
- 2-6 years of marketing, revenue growth, partnerships, or related roles.
- Strong writing, content creation, and communication skills.
- Exceptional time-management and organization; able to manage multiple priorities with urgency and discipline.
- Self-motivated and proactive; comfortable taking ownership and driving positive outcomes on key initiatives with limited oversight.
- Strong understanding of the media marketplace, media planning/buying dynamics, media barter, and how large brands make decisions.
- Interest in growing into a client-facing, revenue-focused role.
- Develop, refine, and maintain all Solsource collateral.
- Establish and manage a Solsource LinkedIn and other Social content calendar(s).
- Develop content to connect with key audiences.
- Social Media.
- Conferences & Trade Shows.
- Daily Prospecting.
- Support Executive Advisory Board meetings and member engagement.
- Attend 2 conferences or events.
- Contribute to select prospecting and sales efforts as assigned.
- Support cross-functional CRM development.
- Communication & Leadership Presence (internal/external).
- Sales Fundamentals (discovery, follow-up, CRM management).
- Time Management & Prioritization.
- Industry Knowledge (media, barter, agency landscape).
- 100% of core collateral updated by Q3.
- 2 -3 LinkedIn posts/month.
- 1 new Executive Advisor.
- 6 self-sourced qualified leads generated.
- Support CRO in Advisory board meeting: plan, prep, and execution.
- Outline CRM plan and procedures for the revenue team and align with other key functional areas.
- Own and optimize quarterly collateral updates.
- Co-lead EA program and on-going development.
- Build on-going communication and engagement strategy for EA Board.
- Support development of conference calendar and event engagement strategy.
- Attend 3 conferences or events.
- Generate new business leads, and execute early-stage sales conversations independently.
- Begin managing a small book of prospects.
- Intermediate Negotiation & Presentation Skills.
- Strategic Thinking & Decision Making.
- Relationship Management (internal/external).
- Brand and Content Strategy.
- 6 qualified self-sourced leads generated.
- 4 new qualified EA leads generated.
- 1 new Executive Advisor.
- Quarterly content calendar executed at 90% consistency.
- 2-3 new content pieces per month posted to LinkedIn.
- Demonstrated ability to lead advisory board operations.
- Implementation of CRM procedures and generating monthly reports for pipeline tracking.
- Own a defined revenue target.
- Own thought leadership content and external visibility.
- Own conference and event planning and strategy.
- Co-lead EA program and on-going development.
- Manage full prospect cycles with limited oversight.
- Lead 3-4 conference or event engagements.
- Leadership & Decision-Making (internal/external).
- Advanced Enterprise Sales Skills.
- External Executive Communication.
- Deal Structuring.
- Achieve or exceed annual revenue target.
- Independently close 1-2 new deals.
- Deliver quarterly brand reviews.
- Deliver regular pipeline reports companywide.
- Consistent external representation of Solsource.
- Develop and maintain Solsource collateral and marketing materials.
- Build and manage the LinkedIn content calendar; produce thought leadership and brand-forward content.
- Support the Executive Advisory Board, including member recruitment, meeting planning, and ongoing engagement.
- Attend conferences annually to promote the brand and generate new opportunities.
- Assist with outbound prospecting and early sales conversations.
- Support CRM development and cross-functional reporting.
- 2-6 years of marketing, revenue growth, partnerships, or related roles.
- Strong writing, content creation, and communication skills.
- Exceptional time-management and organization; able to manage multiple priorities with urgency and discipline.
- Self-motivated and proactive; comfortable taking ownership and driving positive outcomes on key initiatives with limited oversight.
- Strong understanding of the media marketplace, media planning/buying dynamics, media barter, and how large brands make decisions.
- Interest in growing into a client-facing, revenue-focused role.
- Develop, refine, and maintain all Solsource collateral.
- Establish and manage a Solsource LinkedIn and other Social content calendar(s).
- Develop content to connect with key audiences.
- Social Media.
- Conferences & Trade Shows.
- Daily Prospecting.
- Support Executive Advisory Board meetings and member engagement.
- Attend 2 conferences or events.
- Contribute to select prospecting and sales efforts as assigned.
- Support cross-functional CRM development.
- Communication & Leadership Presence (internal/external).
- Sales Fundamentals (discovery, follow-up, CRM management).
- Time Management & Prioritization.
- Industry Knowledge (media, barter, agency landscape).
- 100% of core collateral updated by Q3.
- 2 -3 LinkedIn posts/month.
- 1 new Executive Advisor.
- 6 self-sourced qualified leads generated.
- Support CRO in Advisory board meeting: plan, prep, and execution.
- Outline CRM plan and procedures for revenue team and align with other key functional areas.
- Own and optimize quarterly collateral updates.
- Co-lead EA program and on-going development.
- Build on-going communication and engagement strategy for EA Board.
- Support development of conference calendar and event engagement strategy.
- Attend 3 conferences or events.
- Generate new business leads, and execute early-stage sales conversations independently.
- Begin managing a small book of prospects.
- Intermediate Negotiation & Presentation Skills.
- Strategic Thinking & Decision Making.
- Relationship Management (internal/external).
- Brand and Content Strategy.
- 6 qualified self-sourced leads generated.
- 4 new qualified EA leads generated.
- 1 new Executive Advisor.
- Quarterly content calendar executed at 90% consistency.
- 2-3 new content pieces per month posted to LinkedIn.
- Demonstrated ability to lead advisory board operations.
- Implementation of CRM procedures and generate monthly reports for pipeline tracking.
- Own a defined revenue target.
- Own thought leadership content and external visibility.
- Own conference and event planning and strategy.
- Co-lead EA program and on-going development.
- Manage full prospect cycles with limited oversight.
- Lead 3-4 conference or event engagements.
- Leadership & Decision-Making (internal/external).
- Advanced Enterprise Sales Skills.
- External Executive Communication.
- Deal Structuring.
- Achieve or exceed annual revenue target.
- Independently close 1-2 new deals.
- Deliver quarterly brand reviews.
- Deliver regular pipeline reports companywide.
- Consistent external representation of Solsource.
